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Tuesday, July 17, 2012

Back Bitting under cutting competitors

By Traffic Tickets

I have been helping clients out in traffic court several years now in the Charlotte Metro Area. It has been brought to my attention that certain Attorney's are slashing their representation fees are at an all time low. Although I can understand that in the current economic climate that clients may not be able to afford the Attorney's fees that they were once able to pay but fees for our services need to be reasonable. We are not running discount 99 cent stores, we have overhead, employees, malpractice insurance, dues,  student loan, and cles expenses.

Over the past six (6) months, I have heard clients say that other Attorney's have offered to provide them representation on traffic matters at $50.00 a pop. Even if you are a semi-retired Attorney or one who works from home, this price is that it does not even cover your costs as an Attorney: driving record, file, gas to court and back, NOR does it even account for your valuable time as an Attorney. 

My comment to the Attorney's who are offering their services way below value is that they are ultimately running themselves out of business in the long run because they will be loosing money on the front end. In most cases your traffic clients will not be repeat clients who will come to you every month or every year for that matter. So your pricing is attracting deal seeking non-repeat clients who will likely never use you for another ticket or any other legal service.

Quality vs. Quantity 
If you are operating on the presumption that quantity is better than quality, you are way off. You can handle 10 traffic tickets in one day at $50 a piece and make $500.00. The problem with this number is again you are working your cases at a loss. When you operate at such a low price what value you are offering to a client? Are you reviewing their driving record before you go to court? Do you know how an out state driver will be affected by certain convictions and pleas in this state? In my experience Volume Attorneys or Firms are not concerned with the welfare of their clients or their well being and only the bottom dollar. My fees are competitive with what the normal fees for what traffic representation should be in my area and I have never had a complaint regarding these services and have assisted countless clients avoid points on their license, avoid increased insurance rates, and save their License from suspension or have it reinstated. At the end of the day I am confident that the quality of the service I provide my clients is extremely valuable. The volume firms will make a dent in my potential client pool, but they will soon be out of business and I will still be here as I have been several years now.

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